Tuesday, April 12, 2011

‘Glee’ and ‘Sons of Anarchy’ Have Most Involved Viewers

According to a new study released by ListenLogic, a social media intelligence firm, ‘Glee’ and ‘Sons of Anarchy’ top list of shows with most involved viewers, while ‘The Mentalist’ and ‘The Good Wife’ come up short. By measuring social media conversations, ListenLogic’s new television rating system, the Involved Viewer Ratings™, adds viewer engagement levels to traditional TV ratings and provides a more robust measurement of audience involvement.

“Social and mobile connectivity have completely changed the way viewers engage with TV shows,” said Mark Langsfeld, Founder & CEO of ListenLogic. “Viewers are expressing their passions for TV programming like never before, while they’re watching the show. We’re using these unsolicited conversations to tap into a deeper level of viewer involvement and augment traditional TV ratings.“

Source: Listenlogic